Logo questionnaire

Questions with a reason behind them.

01 — Essentials

Let’s start with the big picture

A few basics give your designer the context behind the work.

What would you like us to call this project? *
What is the name of the business, organization, or event? *
In your own words, what are we making? *
It is completely fine if you do not know the exact design terms.
Why does this project need to exist right now? *
What is the most important thing this design should accomplish? *

02 — People & message

The clearer the audience and message, the more intentional the design can be.

Who do you most want this design to reach? *
Describe real people if you can: what matters to them, where they are, or what they already know.
What information absolutely must be included? *
Names, dates, prices, contact details, legal copy, calls to action, or anything else that cannot be left out.

03 — Visual direction

These are signals, not strict instructions. Your designer will use them to understand your taste.

Which type of lettering feels closest to what you imagine?
A quick type note: These examples show broad styles, not final font choices. Pick the one that feels closest—or let your designer decide.
Which overall energy feels more appropriate?
Should it feel more polished or more handmade?

04 — Files & references

Existing assets, examples, and background can make the first design round more focused.

Do you have logos, photos, copy, or other files to share?
You can add several files, each up to 10 MB.
Are there any references or examples you want your designer to see?
Links are welcome. Tell us what you like—or dislike—about each one.
Anything else that would be useful to know?

05 — Usage

Logo choices become clearer when we know the real situations the mark must handle.

Where will the finished design be used? *
Where do you expect to use the logo? *
Why are we asking this?: A logo may need to work on everything from a building sign to a tiny social avatar. Fine details that look beautiful at full size can disappear when the mark gets small.
Does anything from the current identity need to remain?
A color, symbol, name treatment, or something customers already recognize.
Are there images or symbols you naturally associate with the brand?
Are there symbols, colors, or styles you definitely want to avoid?
The black-and-white test: Some uses may need a logo to work without color. Knowing where it will appear helps your designer plan for that.

06 — Production

This helps your designer plan the right sizes, formats, and level of detail.

Will this design be printed? *
A quick color note: Colors can look different on a screen and in print. You only need to tell us where the design will be used; your designer will confirm the setup with the printer.
Do you already know the final size? If so, what is it?If known
For example: 11 × 17 inches, A4, or a size your printer already provided. It is fine to leave this blank.
Has a printer or production vendor already been selected? If so, who is it?If known
You do not need to choose a vendor to complete this brief.
If your printer gave you a spec sheet, template, or production requirements, you can upload them here.If known
PDF, image, text, and common office files up to 10 MB. Leave this blank if nothing was provided.
What will be printed, and roughly how many are planned?
Describe the item or material in everyday terms. A rough quantity is enough.

07 — Timing & approval

A clear deadline and decision-maker help everyone plan the work.