Advertisement questionnaire
Questions with a reason behind them.
01 — Essentials
Let’s start with the big picture
A few basics give your designer the context behind the work.
- What would you like us to call this project? *
- What is the name of the business, organization, or event? *
- In your own words, what are we making? *
It is completely fine if you do not know the exact design terms.
- Why does this project need to exist right now? *
- What is the most important thing this design should accomplish? *
02 — People & message
Who should this connect with?
The clearer the audience and message, the more intentional the design can be.
- Who do you most want this design to reach? *
Describe real people if you can: what matters to them, where they are, or what they already know.
- What information absolutely must be included? *
Names, dates, prices, contact details, legal copy, calls to action, or anything else that cannot be left out.
03 — Visual direction
Which direction feels closest?
These are signals, not strict instructions. Your designer will use them to understand your taste.
- Which type of lettering feels closest to what you imagine?
A quick type note: These examples show broad styles, not final font choices. Pick the one that feels closest—or let your designer decide.
- Which overall energy feels more appropriate?
- Should it feel more polished or more handmade?
04 — Files & references
What can you share with your designer?
Existing assets, examples, and background can make the first design round more focused.
- Do you have logos, photos, copy, or other files to share?
You can add several files, each up to 10 MB.
- Are there any references or examples you want your designer to see?
Links are welcome. Tell us what you like—or dislike—about each one.
- Anything else that would be useful to know?
05 — Usage
What should the advertisement move people to do?
A strong ad has one clear promise and one clear next step.
- Where will the finished design be used? *
- What exactly are we advertising? *
- Where will the advertisement run? *
- What is the main call to action? *
- Are there required logos, prices, terms, or disclaimers?
06 — Production
Where will the finished design live?
This helps your designer plan the right sizes, formats, and level of detail.
- Will this design be printed? *
A quick color note: Colors can look different on a screen and in print. You only need to tell us where the design will be used; your designer will confirm the setup with the printer.
- Do you already know the final size? If so, what is it?If known
For example: 11 × 17 inches, A4, or a size your printer already provided. It is fine to leave this blank.
- Has a printer or production vendor already been selected? If so, who is it?If known
You do not need to choose a vendor to complete this brief.
- If your printer gave you a spec sheet, template, or production requirements, you can upload them here.If known
PDF, image, text, and common office files up to 10 MB. Leave this blank if nothing was provided.
- What will be printed, and roughly how many are planned?
Describe the item or material in everyday terms. A rough quantity is enough.
- Did the platform, publication, or placement provider give you required dimensions or specifications?If known
Share only what they provided. You are not expected to determine the technical format yourself.
- If the platform, publication, or placement provider gave you a spec sheet or template, you can upload it here.If known
Leave this blank if nothing was provided.
07 — Timing & approval
When does this need to happen?
A clear deadline and decision-maker help everyone plan the work.
- When does the finished design need to be ready? *
- Who gives the final approval? *